The architecture of an operational CRM system includes modules for sales force automation, marketing automation, and customer service automation. It integrates with other systems, like ERP and supply chain management systems, to offer a holistic view of customer interactions. The data is stored in a centralized database accessible by various departments.
With Innovexa Techs' objective consultation and evaluation of multiple E-Commerce ERP solutions, businesses are equipped with the tools necessary to boost the efficiency and satisfaction of their online operations.
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Streamlines sales, marketing, and customer service processes
Enhances customer interactions and satisfaction
Increases productivity and efficiency of sales, marketing, and customer service teams
Provides real-time access to customer information and insights